If, as the Chinese proverb counsels, the best time to plant a tree was 20 years ago, the National Forest Foundation wants to take advantage of the second-best time: Now.

On Earth Day, the National Forest Foundation started a campaign with the lofty goal of raising enough money to plant 50 million trees on national forests over the next five years. That means raising $50 million, because a $1 donation equals one planted tree, thanks to a 2:1 match from the U.S. Forest Service.

But it’s still a challenge for an organization that has contributed to the planting of 11 million trees over the past 10 years. [Read more…]